Grace Hardy is a dynamic marketing professional with four years of combined experience in marketing and digital marketing. Currently specializing in the eye category for NYX Professional Makeup at L'Oréal, her expertise is rooted in a strong academic foundation, including a Master of Science in Digital Audiences with Summa Cum Laude honors from Arizona State University, and a Bachelor of Arts in Journalism and Mass Communications. This unique blend of skills equips her with a comprehensive understanding of both strategic communication and the ever-evolving digital landscape.

 

Grace's career trajectory has been marked by a proactive approach to skill development and a passion for the beauty industry. Her diverse internship experiences across editorial, public relations, and beauty provided invaluable hands-on learning. These roles, including positions at SparkPoint Studios, Destination I Do, AZ Big Media, Pure Imaginations PR, and the Cronkite Agency, allowed her to hone her abilities in content creation, client management, and strategic communication.

 

Driven by a goal to become a Chief Marketing and Digital Officer, Grace consistently seeks opportunities to expand her knowledge and impact. Her experience at L'Oréal has provided significant exposure to high-performing team dynamics and the complexities of strategic marketing execution. She is adept at leveraging data and consumer insights to drive tangible results, as demonstrated by her success in increasing online sales and managing forecasting for ambitious sales targets.

 

Grace's strengths lie in her ability to develop and execute comprehensive marketing strategies, analyze market trends, collaborate effectively with cross-functional teams, and create compelling content. Her background in Journalism and Mass Communications, coupled with her digital marketing expertise, allows her to approach challenges with both creativity and a data-driven mindset.

 

Skills: Digital Marketing, Brand Marketing, Strategic Planning, Go-to-Market Strategy, Forecasting & Budgeting, Data Analysis, Consumer Insights, Social Media Management, Content Creation, Public Relations, Visual Merchandising, Cross-Functional Collaboration, Team Leadership, Attention to Detail, Creativity.